Headquartered in High Wycombe, Simply Waste is the leading provider of recycling and waste management services in London and the South East of England. Founded in 2006 by James and Natalie Capel the business has a major operational footprint with its main site located close to Heathrow Airport providing unparalleled access to the buoyant London market, as well as the Home Counties and has regional depots spanning the South of England.

Quercus has been working closely with James and Natalie since 2019 to help formulate an exit strategy including preparing the business for sale.  We marketed Simply Waste to a select audience and advised on all aspects of the transaction from deal strategy and preparation through to marketing and finally negotiation of pricing and deal structure. A key part of our role was dealing with the challenges presented by Covid-19 and ensuring that the transaction remained on track during Lockdown.