Qwerkity started life in 1989 as Presents for Men when the founder, Jane Hudson, noticed that it was difficult to find unusual, good quality and inexpensive presents for the male members of her family. Over the years the business has grown considerably, becoming one of the foremost mail order gift companies in the UK selling gifts for men, women and children as well as practical products for the house, garden and travel. In 2014, Presents for Men was rebranded Qwerkity to reflect this broader offering.

Private Equity backed The Book People has been looking for ways to diversify away from its core market of high volume, low margin book sales. The acquisition of Qwerkity provides an established platform in the lucrative online/mail order gifting arena.

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