Quercus Corporate Finance is delighted to announce the sale of The Icon Consultancy Limited ('ICON') to Sweet Squared Limited.

The Quercus team, led by Andrew Clegg, advised the shareholders of ICON on the sale of the company to Sweet Squared.  Sweet Squared supplies beauty products to more than 24,000 professionals in the UK and Ireland from its offices in Leeds, Edinburgh, Glasgow and Dublin.

Financial details have not been disclosed.

ICON is a multi-channel brand management and distribution company covering the UK and Ireland.  It specializes in premium hair and beauty products and offers a bespoke service, in consultation with its brand partners, to deliver long term distribution strategies through professional salons and high street retail.

Andrew Clegg, Quercus Partner said:

“We are delighted to have advised ICON's shareholders on what is a very complementary combination of two leading businesses in the sector.  This was a complex deal and I am very pleased that our experience helped deliver a successful outcome."

Paul Taylor, ICON founder added:

"I am very grateful for Quercus' support through the sale process. Their attention to detail and pragmatism helped deal with issues that arose along the way and ultimately played a big part in driving the deal over the line.”